Canvassing includes all activities with the goal of attracting potential manufacturing partners and making contact with them, either by visiting them or having them visit you. In the first approach that you make, the canvassing tools consist of a classical introductory letter, a product/description file and a non-disclosure agreement, which we will define later.
Sales begin once this initial contact is established. Strictly speaking, there is no sale until you are in front of a potential industrial partner, whom you are trying to convince to buy the intellectual property or new product.
As explained in the introduction, the greatest difficulty at this level is knowing exactly what is being sold. Indeed, we are selling neither a manufactured good, nor a provision of a service, and not even research. Rather, we are selling intellectual property. So the pre-development of the product stands out as a collection of information which partly defines the intellectual property.
Starting from the pre-development, the innovator creates a group of documents called the innova-book, presented in the form of a pro-book; also included is a communication dossier in the form of a press-book. So in your second approach, the sales tools consist of the innova-book and the press-book, which we will define in greater detail later.
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