The innova-book presents the progression of both the product's pre-development and its applications.
Through numerous illustrations and a limited written description, the press-book conveys the product idea.
The pro-book and the press-book should be well presented and beautifully bound in order to enhance the value of the intellectual property. This package reflects the unfinished nature of the pre-development, so it would be worthwhile using illustrations, carefully chosen paper and fonts, and finally, technical sketches rather than technical drawings.
This natural and efficient presentation of the new project has the following consequences:
-Both qualitatively and quantitatively, it develops the idea, while at the same time enhancing its value for sales.
-It eliminates eventual objections on the part of the manufacturer
-It separates the notion of intellectual property from the notion of material good because it does not present a prototype to the manufacturer.
-It frees the manufacturer to use his or her imagination.
-It allows the innovator to measure the degree of the manufacturer's interest
-It leads the manufacturer to participate actively in the product's development when creating the prototype-that being the logical step after the pre-development.
-It enables the manufacturer to claim a part of the responsibility for the product, so that he or she does not simply become the executant.
-It brings professional credibility to the commercial approach.
-The manufacturer has everything available to make a rapid decision within the four-month maximum waiting period, without his or her having made the effort.
-It is in agreement with requirements of the non-disclosure agreement.
-It protects the idea by enhancing its value.
In order to form sales tools, it is necessary to develop scientific, technical and commercial informational sources. It is worthwhile to consult: The University Library, the City Library, the Chamber of Commerce, potential manufacturers, distributors, suppliers (components and raw materials) and subcontractors.
All this information is to be classified in the following manner:
Scientific: Comprehensible Items, ...
Technical: Components, manufacturing processes, ...
Economic: Cost of components and subcontracting,...
Commercial: Price of competing products, and markets, ...
Laisser un commentaire